Through this project, CMb.industries is supporting the strategic, communicative, and content-related development of the new station district in Waidhofen an der Ybbs. The starting point is the former ÖBB signal tower, which is being reinterpreted as a future hub that defines the area’s identity and as a visible symbol of a comprehensive urban development process.
The goal of the project is to link the urban development of the station area with a clear narrative, a strong identity, and publicly visible communication. The historic railroad signal box will be transformed into a “city signal box”: a place for orientation, connection, and shaping the future. The tower serves as a landmark for the emerging neighborhood and makes the site’s transformation visible to residents, businesses, and visitors alike.
To this end, CMb.industries is developing an integrated narrative that links Waidhofen’s existing urban identity as the “City of Towers” with the future development goals for the train station area. In doing so, themes such as mobility, work, housing, culture, tourism, innovation, and regional value creation are brought together into a shared vision for the future.
A key component of the project is the development of communication and engagement formats that make the site’s transformation understandable and actively involve the public. These include events, city models, visualizations, projection and staging concepts, communication initiatives at the train station, and the development of a clear project brand.
In addition, CMb.industries is supporting the strategic positioning of the so-called “Waidhofen City Factory.” The station district is set to evolve into a productive space where mobility, innovation, entrepreneurship, creativity, and new forms of use converge. The former signal tower serves as a visible anchor and symbol of the future for the entire district.
